Stories take their time.
I map the way.
At a glance
Strategy, scripts and calm operations. Remote by default, on site when the set, the stage or the gallery calls.
Based in Ho Chi Minh City, open to teams anywhere
All organic, no ads
100+ scripts for social video. Each starts from the goal and the audience, never a blank page.
I own delivery end to end and keep quality and quantity where we agreed.
Artists, brands, crews and clients stay in step, even when the timeline is tight.
Does this sound like you?
Move your mouse (or tap). Little turtle follows, and every stone is something clients have asked me for. 0 of 9 found.
Little turtle is always ready. Now, what can I do?
Where my work has lived so far
Social media for art exhibitions and artists.
2025 – nowIIZìdokCo-founder, MarCom StrategistA media channel I built, and the UDC 2025 campaign.
2024 – 2025IIIFreelanceScriptwriter and social mediaScripts, proposals and campaigns for brands.
2021 – 2026IVCommunityVolunteer and content leadUniversity events, national parks, wildlife rescue.
2020 – nowBrands and teams I have worked with
I · Main role · 12/2025 – now
CEO Assistant and Social Media Executive
An art practitioner and cultural activator in Vietnamese art since 2025, bridging artists, the public and brands. I support the CEO and run social media for exhibitions and artists including The H, Thanh Không and "Vô Ngôn".
All organic, no ads
CEO support: meetings with artists, deadlines and follow-ups, cost and payment summaries.
Exhibitions: timelines, checklists, execution plans, artwork lists, catalogues, events.
Social media: content calendars, Instagram channel build, Facebook, Threads, TikTok, KOL partnerships, podcast distribution, post-event reports.
Logistics: printing, artwork transport, pop-up setup, contracts and minutes.
I · Thanh Tao, exhibitions
A video-first plan: Reels lead and photos support, across Facebook, Instagram and Threads. All organic.
Music and painting, 01/05 – 10/06/2026
views, Facebook and Instagram
confirmed, from 236 interested
A 24-post plan in three phases: pre-event, event, post-event. Facebook gained 71 followers; 77.6% of Instagram views came from non-followers.
Private year-end event
views growth, 38,003 views
Promoted for one month only on the fanpage, yet 82.4% of views came from people who did not yet follow.
Series, 17/5 – 21/10/2025
views, +91%, 75.5% from a new audience
Exhibition, education and experience with artist Phan Tú Trân and 150 art prints made with Vietnamese brands. It opened a three-year partnership.
II · Main role · 02/2024 – 06/2025
A media channel launched in February 2024 to learn, share and create. As co-founder and MarCom Strategist I developed ideas, created content and prepared the first production phase. Within Zìdok I also led the Uni-VERSE (UDC 2025) campaign, detailed below.
All organic, no ads
Podcast
Podcast: season 1 "Nói Zìdok" for high school students; season 2 "Chín người mười nghề" with 12 guests from 12 professions.
Em và Cây: a campaign for 2006-born exam students, with gift bags of soil, seeds and handwritten notes, plus a daily short story I conceived and wrote.
Biti's Hunter: concept and scripts, and production support, for the Lite Dash collection and a Birthday Gift project.
II · Within Zìdok · 04/2025 – 06/2025
UDC 2025 · MarCom Leader
A dance contest exclusively for high school and university students in HCMC, organized by LYRICIST Dance Company.
Bring dance closer to students, foster a vibrant dance community and promote extracurricular engagement.
Led a MarCom team of 30 people from March to June 2025. Planned and produced content, managed The Verse's Facebook and Instagram, and organized events.
The two-night event attracted over 3,000 participants and went viral on TikTok. From April to June, social media was the key channel to promote the competition.
2,014,377 views · +617.9%
100% of views from organic sources. Daily views redrawn from Meta Insights.
3,084,552 views · +383.5%
100% of views from organic sources. Daily views redrawn from Meta Insights.
III · Freelance · 2021 – 2026
Script writing, client proposals and long-term partnerships: Soul Production, Pure Shot Creative Agency and the clients I kept working with, since my second year.
III · Freelance · 09/2025 – 12/2025
Social media and campaign content
A Vietnamese brand of handcrafted leather and art accessories, with beautiful products and a feed that told too many stories at once. I set four content pillars (cultural storytelling, product craft, lifestyle and gifting, community) across Facebook, Instagram, Threads and TikTok, then planned and wrote three campaigns for gift buyers and corporate clients.
Launch for 20/10, inspired by Vietnamese Tuồng
stage AIDA roll-out: teaser, moodboard and short documentary, storytelling series, pre-order and lookbook. Aim: restore brand recall after five months without a new collection.
Private Sale 26–27/11, Online Sale 28–30/11
products reviewed by lifecycle. Leather and handmade jewelry stayed as hero lines, slow sellers became an Archive Collection. Top reel: 67.4K views.
Tết collection, pre-order 5–15/12
product stories told as one collection. I led storytelling, content and communication coordination, from teaser and key visual to pre-order.
Every KPI I set was beaten, and the top-performing posts of the period were mine, including a leather-material post written for B2B buyers.
III · Freelance · Script writing
Short-form brand video starts on paper. I write the scripts, then stay with them through pre-production and on set.
Soul Production, Scriptwriter, 08/2023 – 08/2024. I wrote content for brand videos, developed the company channel and supported studio operations. Projects with the team include Julyhouse, Zcare and Macaland.
At Zìdok I developed the concept and scripts for Biti's Hunter × Lite Dash and a Birthday Gift project, and facilitated production. Every script starts from a marketing strategy, not from a blank page.
The path I walk with every video
Brief, concept, shot list and schedule. Everything is packed before the first take.
Strategy first, then hooks, lines and beats in the brand's own voice.
Timeline in hand, I keep crew, talent and client moving on the day.
III · Freelance · Pure Shot Creative Agency
Cine Young, Kochi and Wala are clients of Pure Shot, where I freelanced from 06/2025 to 09/2025, writing social media marketing proposals that balance research and analysis with creative ideas.
Needs a strategic social presence to grow revenue.
Competitor analysis, USP, restructured packages, customer journey and communication strategy.
The client valued the clear positioning and specific solutions.
Needs a launch plan built on reducing household chores.
"Less Chores, More Love" in two phases, with UGC, TikTok trends and seeded reviews.
The client found it creative, practical and easy to implement.
Needs a Facebook channel built from scratch.
"Fresh From Home to the Streets": humorous, trend-following video with a phased roadmap.
The client was satisfied with the market insight and applicability.
IV · 2020 – now
Where I learned to tell stories to a room, and then to tell them for the forest.
Hoa Sen University · Head of Content · 2020 – 2023
Three years creating academic marketing content and running talk shows, workshops and events for 100 to 200 people each time.
National Park · Social Media Contributor
SEO content for the park’s new website, co-authoring the bilingual book “Cuc Phuong National Park” and digital storytelling.
National Park · Wildlife rescue volunteer
A mini vlog documenting my wildlife rescue volunteering.
Open to remote-first roles and good projects
Tell me about the project: what it is, when it needs to land and where it will live. A few lines are enough.
contactduongthu@gmail.com